meet
your
new
favorite sweatshirt.

PICTURE

meet
your
new
favorite sweatshirt.

Welcome to FU.

We create the perfect tees and sweats with a style that's inspired by the energy and diversity of our hometown: New York.

We believe in using only the highest quality 100% organic cotton for our garments. This ensures that each piece is comfortable, durable, and made to last, not following the cycle of seasonal fashion.

New York City is a city of PROGRESS AND contrasts. Our tees and sweats capture this spirit.

NO GREENWASHING

FREE SHIPPING OVER $200

ETHICALLY MADE

RISK FREE SHOPPING

View
collection

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I ❤️ BUSHWICK
$110.00
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I ❤️ NEW YORK
$110.00
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Exit Strategist
$110.00
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DATABOY
$110.00
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Sophisticated Investor
$110.00
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Wasp T-Shirt
$55.00
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Wasp Polo
$69.00
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Skull T-Shirt
$55.00
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Skull Polo
$69.00
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Peeled Banana Polo
$69.00
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Peeled Banana T-Shirt
$55.00
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Red Luchador
$55.00
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Dos Luchadores
$55.00
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Plane Landing Clappers Club
$55.00
Quick view
I ❤️ BUSHWICK
$110.00
Quick view
I ❤️ NEW YORK
$110.00
Quick view
Exit Strategist
$110.00
Quick view
DATABOY
$110.00
Quick view
Sophisticated Investor
$110.00
Quick view
Wasp T-Shirt
$55.00
Quick view
Wasp Polo
$69.00
Quick view
Skull T-Shirt
$55.00
Quick view
Skull Polo
$69.00
Quick view
Peeled Banana Polo
$69.00
Quick view
Peeled Banana T-Shirt
$55.00
Quick view
Red Luchador
$55.00
Quick view
Dos Luchadores
$55.00
Quick view
Plane Landing Clappers Club
$55.00

WHY SO
SPECIAL?

Tap on a circle to learn more about our products

85% COTTON - ORGANIC RING SPUN COMBED, 15% POLYESTER - RECYCLED

WHAT IS RING SPUN? Ring-spun yarn is made by twisting and thinning the cotton strands to make a very fine, strong, soft rope of cotton fibers. Ring-spun cotton t-shirts are more durable and last longer than their regular counterparts

THE MOST SUSTAINABLE SWEATER YOU’LL EVER Wear. THE MOST comfortable SWEATER YOU’LL EVER Wear.
THE MOST SUSTAINABLE SWEATER YOU’LL EVER Wear. THE MOST comfortable SWEATER YOU’LL EVER Wear.
THE MOST SUSTAINABLE SWEATER YOU’LL EVER Wear. THE MOST comfortable SWEATER YOU’LL EVER Wear.
ORGANIC-BLENDED

The cotton used for our garment is OCS certified. The Organic Content Standard (OCS) is an international, voluntary standard that sets requirements for third-party certification of certified organic input and chain of custody.

FAIR-WEAR

Our garments are certified by the Fair Wear Foundation(FWF) to ensure the safety of all workers.

PETA-APPROVED

Our garments are respectful of the planet and animals. They are PETA-approved which guarantees that they are vegan friendly and that no animal is harmed for or by the production of our garments.

REVIEWS

“I absolutely love my new sweatshirt! It is so stylish and comfortable. The fabric is soft and cozy, and it fits me perfectly. I love the design and the color is gorgeous. I have received so many compliments on it. I am very happy with my purchase!”

- SERGIO

“The ultimate sweatshirt. Just the quality I was looking for. Love the design. ”

- Math C. - Los Angeles

"I am a returning customer of FU. I own several pieces and I am always impressed with the quality and comfort. The tailoring is perfect: a polished and sophisticated look. I highly recommend this brand to anyone looking for a stylish, comfortable and durable sweatshirt.

- Benjamin S. - New York