Our Manifesto

NO CRAFTSMAN-HIP

Craftsmanship is more than a marketing argument. We pursue a level of consistency and excellence in each product we design. We are interested as much by the creative and technical process as by the final product itself and the ways to make it yours.

Whatever we design, we look at three things: How it is made + How it looks + How it feels.

We approach each object we design as a new challenge and start questioning its fundamental nature. In short, we focus more on the craft than the hip.

BE RESPECTFUL BUT IRREVERENT

We believe blandness is the enemy of greatness.

We respect tradition, yet we question everything. We refuse the “We do it like this because we’ve always done like this” mentality.

We’re committed to creating new thought-provoking and carefully crafted objects and accessories. Not just creating products for products’ sake, that’s nonsense. We want to bring an edge to everything we do to celebrate creativity, design and irreverence.

YOU DO YOU

We believe that fashion and style are two different concepts.

We believe that men’s style is multifaceted, and can include both a suit and a pair of sneakers.

We aspire to let all facets shine from classic items to streetwear, from sports apparel to going-out outfits, from beachwear to formal attire.

BUY LESS BUY BETTER

Quality over quantity.

We believe in products that are handmade with passion and dedication.

We believe in ideas and concepts, not trends.

RESPECT MAMA NATURE

We don’t think that you have to ruin the planet to make something cool.

We don’t buy the paradigm that you should change the content of your closet every season.

We believe that brands must offer eco-responsible products that last.

LISTEN TO MUSIC EVERYDAY

It's good for you.